ABOUT
PERFORMANCE BULLET
Performance Bullet began with one simple problem: during an ultramarathon, our founder David Hellard dropped his caffeine tablet in the sand and thought, “There has to be a better way.” That spark led to Caffeine Bullet—the world’s first caffeine chew engineered for rapid, buccal absorption. It helped David win races and has powered thousands of athletes ever since.
But performance isn’t just about energy. So we evolved.
Today, Performance Bullet creates fast-acting, science-backed chews for endurance, hydration, and mental focus—all built on the same ethos:
No gimmicks. No underdosed formulas. Just effective ingredients that work up to 3× faster.
From our award-winning caffeine chews to plastic-free caffeine gum, focus-boosting Brain Bullets, and rapid-hydration Electro Bullets, every product exists for one reason: to help you perform better—on the trail, at your desk, or anywhere life demands more from you.
And we’re only just getting started.
OUR
MISSION
We’re here to energise the world toward a more active, healthy, and productive lifestyle—without sacrificing long-term wellbeing. While many products rely on sugar spikes, artificial fillers, or jitter-inducing caffeine doses, we do things differently.
We use science-backed ingredients in optimal doses to deliver real, lasting performance benefits you can feel—fast. Thanks to buccal absorption, our chews activate up to 3× quicker than drinks, gels, pills, or powders.
Whether you’re chasing a PB, deep in study mode, or powering through a demanding day, we’re here to help you rise to the occasion—without the crash.
HELPING YOU
GET ACTIVE
Performance isn’t just about products. It’s about empowerment.
That’s why we offer free sports-science-based training plans—designed to help anyone level up. From 5k to marathon, over 50,000 people have used our plans to hit new personal bests.
JOIN OUR
COMMUNITY
Our community has shaped Performance Bullet since day one—from backing our first Kickstarter to inspiring new products and helping refine each formula.
Whether you’re an athlete, a weekend runner, or someone looking to stay sharp at work, you’re part of something bigger: a collective pushing for better.
Join us. Let’s perform at our best—together.